Pantone's Color of the Year Is

Pantone's Color of the Year Is

Over the years, Pantone's designated annual color has proven to inspire and align with happenings in fashion, design, and more, and this year is no different; already our inboxes are overflowing with emails touting everything from watches to sofas in the specific shade.

In a move that would have delighted Prince, the Pantone Color Institute has named ultra violet as Color of the Year for 2018.

One of the hottest color trends this year was millennial pink.

This electric purple is a color we've seen on the runways of Gucci, Marni, and Balenciaga. Afterward, they reconvened and discussed their findings.

"The selection of Ultra Violet speaks to our shared desire for deeper understanding in an increasingly complex landscape, and our eagerness to experiment to reach that level", said the company. It's also the name of an organization that works to combat sexism and violence against women, which seems very appropriate right now.

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In a press release issued Thursday morning, Pantone described the hue as a "dramatically provocative and thoughtful purple shade", that "communicates originality, ingenuity, and visionary thinking that points us toward the future". Famed architect Frank Lloyd Wright used to wear a purple cape to get into a creative mindset, Eiseman said. He even got his own Pantone color after his death.

The Pantone Color Institute's executive director, Leatrice Eiseman had this to say: "Weare living in a time that requires inventiveness and imagination".

It represents royalty, mindfulness and iconic rock stars: Purple. I hope this brings more purple palettes to fruition.

Art and design will pick up on the trend of Ultra Violet, Pantone's 2018 Color of the Year.

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