Crocodile Dundee viral trailer set for Super Bowl

Chris Hemsworth in the Dundee Movie Official Trailer 2018

Our questions were finally answered tonight during the Super Bowl when it was revealed that all of these weird movie trailers to a what seemed like another sequel to the 1986 film Crocodile Dundee were nothing but an elaborate tourism campaign for Australia.

The original Crocodile Dundee, starring Paul Hogan, grossed a staggering $328 million worldwide and has since cemented itself as an icon of Australian film and pop-culture.

The trailers for Dundee: The Son Of A Legend Comes Home show Dundee's American-raised son visiting the Aussie outback, and feature a star-studded cast including Chris Hemsworth, Margot Robbie, Hugh Jackman, Russell Crowe, Liam Hemsworth, Ruby Rose and U.S. comedian Danny McBride. Cue Brian Dundee returning to the Australian outback to find his father.

The 60-second Super Bowl ad, which aired in the ad break closest to half time just moments ago, was created by Droga5 NY to kick start the tourism body's three-year push in the US. This will definitely open the doors to more elaborate "movie" campaigns set up to trick us.

Tourism Australia say Americans are our third largest inbound traveller market.

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And what better way to reach Americans than with the movie that helped put Australia on the map in the states.

At Tourism Australia and Droga5, the agency behind the campaign, there was an early expectation that the "secret" wouldn't necessarily stay a secret. "The film helped shape their view of Australia, showing them Australia's natural beauty and Australians" friendly and welcoming nature. "And it's still relevant today, with our research showing that Mick "Crocodile" Dundee is still a character Americans believe warmly represents the Australian way of life", said John O'Sullivan.

"The Super Bowl is advertising's biggest and most lucrative stage, with more than 110 million Americans watching and many tens of millions more across the world", ourism & Transport Forum Australia (TTF) Chief Executive, Margy Osmond said.

Ms Masters said it could be both a boost to tourism and to the local film industry. But with no forewarning that a remake of the Australian 1986 comedy was in the works, excitement soon turned to skepticism.

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