Aldi reclaims title of 'nation's favourite supermarket' in satisfaction survey

Aldi reclaims title of 'nation's favourite supermarket' in satisfaction survey

Customers prefer Aldi's special offers and high quality fresh and own-label produce.

Discount supermarkets Aldi and Lidl did not score highly in all areas, they both scored poorly for queuing time, staff availability and for the range of products on offer.

Aldi has been rated the nation's favourite in-store supermarket in Which?'s annual best and worst supermarket satisfaction survey.

It is the second time Aldi has come top in the Which? annual survey - the previous occasion was in 2014.

A rumoured plan by Tesco, the supermarket giant, to create a low-priced store to rival Aldi and Lidl could prove as disastrous as Sainsbury's attempt to revive Netto, the ditched discounter brand, City analysts have warned.

Waitrose, which has held the best supermarket title for the past three years, has been toppled by Aldi, dropping to fourth position, with customers giving it two stars out of five for value for money, in contrast to Aldi's five.

Koreans go ga-ga for American boarder Kim at Olympics
The 17-year-old, also a four-time X Games champion, now tops the International Ski Federation Snowboard half-pipe rankings. She is also the only athlete in X Games history to earn four gold medals before the age of 18.

Meanwhile, Sainsbury's was at the bottom of the results of a survey of 6,800 shoppers by Which?

Meanwhile, one customer told the consumer group they did not do their main shop at Waitrose because it was "a bit pricey".

Meanwhile, in the online category, people were asked about the convenience of delivery slots, the choice of substitute items and drivers' service as well as quality, product ranges and value for money.

Data from research group Kantar Worldpanel on Tuesday showed sales at Tesco grew by 2.6 percent in the last 12 weeks but all of Britain's four biggest supermarkets had lost market share to Aldi and Lidl.

The Sunday Times said Tesco was "understood to be working with [consultants] on the new discount chain". Tesco was ranked sixth and Asda and Morrisons were jointly ranked seventh, with Sainsbury's coming bottom.

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