How To Stream The 2018 Winter Olympics

As vendors get ready several pay TV providers and virtual MVPDs are gearing up for the games

Snapchatters will get their first taste of it on February 10, when the Winter Olympics opens in Pyeongchang, South Korea and NBC directly streams its live broadcast into Snapchat's Discover page, showing key moments from the Games in real time. He's in line to take over NBC's Sunday Night Football coverage when Al Michael retires, but for now he'll settle for the Olympics, along with other high-profile NBC gigs.

Live sporting events remain attractive to advertisers because they keep viewers tuned in during commercials rather than skipping them when they watch on demand. The competition actually will start Wednesday night, when US siblings Matt and Becca Hamilton will face off in the debut of mixed doubles curling.

Costas hosted 11-straight Olympic Games for NBC, and until an eye injury forced him to sit out of a telecast during the 2014 Sochi games Costas had hosted 157-straight telecasts dating back to 1992. The company hopes to use its content to pull more people toward its TV coverage of the Winter Olympics.

As with CNBC, USA will feature over 40 hours of Olympics coverage, also specialized. Cord-cutters who use live TV services like Hulu With Live TV, YouTube TV, Sling TV, DirecTV Now, Playstation Vue, CenturyLink Stream and FuboTV can also watch Olympics coverage on the website and app now, according to NBC Sports.

Ericsson is handling the NBC Olympics' video encoding using its AVP 2000 contribution encoders.

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The app, which received a $500 million investment from NBC in early 2017, will debut its new live streaming feature during the Olympics. The Live feature will be launched on Saturday and the coverage would last throughout the event. What can I watch?

First, if you've got cable or satellite, you're in luck.

Several of the major subscription streaming services and other providers offer live-stream TV packages, which include not just NBC, but can also include CNBC, USA and NBCSN. You can sign up for a free 7-day trial no matter what package you choose, plus you can get a free Amazon Fire TV if you prepay two months. Unfortunately, majority require a subscription, but luckily for consumers, no contract is required for most OTT TV services making it easy to cancel after one month if they're interested in the service for just the Olympic games.

So how do you go about tuning in on your Apple devices? You'll be able to see chosen highlights, covering the most important moments all in one place. Also, bear in mind that rights issues will prevent some programming from being recordable.

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