Fitbit Doubles Down on Smartwatches With Versa

Fitbit's mass appeal smartwatch is here

Fitbit had me participate in a themed workout to see how the Versa holds up under real-life activity.

Fitbit is also rolling out a new device just for children, the $100 Fitbit Ace, which is created to encourage kids 8 and older to stay active. With numerous same features at a less expensive price, it may soon be hard to justify shelling out hundreds of dollars for a luxury Apple Watch when the Fitbit Versa can do similar things for just $200 - $50 less than the base Apple Watch Series 3.

Fitbit unveiled Fitbit Versa a new smartwatch that is the lightest metal smartwatch in the USA market.

Unlike the Apple Watch, the Versa has a much better battery life, lasting for at least four days on a charge, according to the company. The wearable is available in a slim, wristband style more akin to traditional Fitbit trackers than a smartwatch and ships in electric blue or power purple options for just $99.95.

If anything, it looks somewhere inbetween the Apple Watch 3 and a Fitbit Ionic.

The Fitbit Versa will offer a new, personalized dashboard for easy-to-read and approachable information, by way of the company's Fitbit OS 2.0 software. This means it's not going to be as accurate at tracking distances and speed for runs, cycling, hiking, swimming or whatever activity you're doing.

Fitbit Versa brings female health tracking and a much-improved design

It's not just to look you can customise; the watch face on the Versa can also be changed to suit your style and situation - you might have a formal analogue face for work and something showing your activity for the weekends - whatever you choose. Apart from that, however, Fitbit is offering all the major features on Versa. By adding female health tracking, Fitbit is not only hoping to appeal to more women, but also to see how menstrual cycles interplay with weight, activity levels, sleep, and nutrition.

The Versa also supports a variety of standard Fitbit features, including 24/7 health tracking, the ability to load music directly onto the built-in storage, and automatic sleep detection.

The Fitbit Versa will be coming to India sometime in Q2 and will retail at a price of Rs 19,999 for the black (+black aluminium case) and gray (+silver aluminium case) color options. The more rounded design should be giving you Pebble Time Steel flashbacks (Fitbit acquired Pebble a while back). Whether or not the Versa makes it onto our best fitness trackers list remains to be seen.

Instead of developing a brand-new form factor for kids, Fitbit says it adapted from the Alta because they want to target children who are becoming old enough to start paying attention to their fitness. A relative SpO2 sensor opens the potential to track important health indicators in the future, such as sleep apnea. And it notifies them when they achieve their goals. If the child has a smartphone, the Ace will display call and text notifications, too.

The Ace, which is almost identical to its existing Alta tracker, tracks sleep, steps and physical activity.

Fitbit Ace will launch in the second quarter of this year, and the Versa hits stores in April. The Ace is also available to pre-order right now, but won't be on your kid's wrist until May at the earliest.

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