Mahindra launches new luxury EV brand Automobili Pininfarina

Pininfarina designed HKG K350 teaser

A bespoke, all-electric hypercar will be launched under the Pininfarina name and badge, owner Mahindra has revealed. "It will be an innovative and pioneering product powered by high technology", he said. Meanwhile, 0-300 kmph will be achievable in 12 seconds, while the top speed will be over 400 kmph. He said it will combine "power, beauty and high-end EV technology". The design and development of electric and hybrid powertrain of Pininfarina also enables M&M to remain abreast with the changes in cleaner vehicles for future. It will reportedly use technology developed by Rimac as well as Mahindra's Formula E team, and like the H2 Speed only a few examples of the new auto will be built. The other two will be rivals for the Porsche Cayenne and Porsche Macan.

"We believe that this is the ideal time to launch Automobili Pininfarina, given Mahindra's growing EV expertise from our participation in Formula E racing where we are now second in the constructors' and drivers' championships, and Pininfarina's design expertise that will allow us to develop stylish, extreme-performance, electric vehicles for global markets", said Pawan Goenka, Managing Director, Mahindra & Mahindra.

Placed in charge of Automobili Pininfarina is Michael Perschke, who previously headed Audi in India and had stints at Volvo and NEVS.

Establishing Automobili Pininfarina as a leading sustainable luxury brand is our strategic vision and will be a dream come true.

Susquehanna Bancshares Reiterates $147.00 Price Target for PNC Financial Services Group (PNC)
Resources Investment Advisors Inc. increased its stake in shares of PNC Financial Services Group by 130.7% in the fourth quarter. The fund owned 15,417 shares of the financial services provider's stock after buying an additional 330 shares during the period.

Pininfarina's new vehicle brand comes after chairman Paolo Pininfarina said at the recent Geneva motor show that he hoped the dream of his grandfather, company founder Battista Farina, to build cars would "come true in the not distant future". He will be joined by Per Svantesson as Chief Operating Officer.

As a sign of this big step, Mahindra Racing will be wearing Pininfarina colours at the Rome e-Prix on the M4 Electro. It's a powerful combination.

With operations based in Europe, the new Pininfarina car-making firm will work independently of its parent's EV division, Mahindra Electric, in a conscious bid to create an all-new eco-system and culture that is required in this fast-paced business. "You will always have cars which are objects of desire".

The whole project will be limited to no more than 100 cars, and expect to pay just under €2million a pop. It is not hard to see what the next step should be.

Related news:

Hot News

isis-killer-beheading-video-story-top Simon Property Group, Inc. (SPG) EPS Estimated At $2.83 on April, 26
Apr 13, 2018 - 22:11
The firm has a market capitalization of $49,206.81, a price-to-earnings ratio of 13.69, a P/E/G ratio of 1.97 and a beta of 0.57. Taking a wider perspective, shares have been recently trading -14.90% off the 52-week high and 1.79% away from the 52-week low.

isis-killer-beheading-video-story-top UN Secretary General: Cold War Resumed
Apr 13, 2018 - 21:48
But Guterres said Syria today is the most serious, and "there is no military solution to the conflict". Meanwhile, Russia and the USA trade accusations over suspected chemical attack in Syria .

isis-killer-beheading-video-story-top NCAN Hails Buhari's Acceptance Of Nigerians Call To SeekRe-election
Apr 13, 2018 - 21:44
"The majority of Nigerians appreciate what we are doing, and that is why I am re-contesting", President Buhari said. The Archbishop presented President Buhari with a copy of his recent book, 'Reimagining Britain.

Mad Max Helped Make God of War A Better Game
Apr 13, 2018 - 21:44
While the Barlog-Miller project fell through, so did a proposed Mad Max game from original Fallout developers Interplay. As it stands, God of War has a 94% Metacritic rating based on 76 reviews.

isis-killer-beheading-video-story-top Britney Spears Receives the GLAAD Vanguard Award
Apr 13, 2018 - 21:40
Other highlights from the evening include Brit posing for a photo with Adam Rippon and Gus Kenworthy . Thursday's ceremony will be broadcast on the Logo network on April 18 at 8 p.m.

isis-killer-beheading-video-story-top English Premier League rejects VAR next season
Apr 13, 2018 - 21:38
I think the ruling is "clear and obvious" and it's not. "I don't know the ideal solution or decision". Premier League clubs have voted against introducing video referee technology next season.

isis-killer-beheading-video-story-top States, Centre lock horns over 15th Finance Commission ToR
Apr 13, 2018 - 21:22
Female literacy rates in states like Kerala and Tamil Nadu are much higher than in states like Bihar and Uttar Pradesh. Vijayan said introduction of GST in the country has resulted in erosion of fiscal autonomy of the states.

isis-killer-beheading-video-story-top AMD's second-generation Ryzen processors are now available for preorder
Apr 13, 2018 - 21:17
Ryzen 5 2600 will feature 6 cores / 12 threads, with a clock speed of 3.9/3.4 Ghz (boost/base) and 19MB of Smart Prefetch Cache. The Ryzen 5 2600 lacks XFR 2.0 and works at the lower 3.3GHz base and 3.9GHz Turbo clocks and has the lower 65W TDP.

isis-killer-beheading-video-story-top PM Modi finally breaks silence, says 'our daughters will get justice'
Apr 13, 2018 - 21:14
In Unnao, a teen rape survivor claimed BJP MLA Kuldeep Singh Sengar had raped her and her father had died in police custody. The Prime Minister's reaction came on a day when Congress president Rahul Gandhi had questioned his silence on the matter.

isis-killer-beheading-video-story-top Manchester United will turn down any Marcus Rashford offers
Apr 13, 2018 - 20:54
An unhappy Martial has rejected a new contract offer from United as he seeks assurances from manager Jose Mourinho about his playing opportunities.

isis-killer-beheading-video-story-top JLR to cut back production and jobs
Apr 13, 2018 - 20:51
Production will be cut at the Castle Bromwich and Solihull sites, with affected staff based at Solihull. "On Monday we will be cascading our 18/19 production plans for the next fiscal year to our workforce".

isis-killer-beheading-video-story-top Sir Cliff Richard to give evidence in BBC High Court trial
Apr 13, 2018 - 20:44
A BBC spokesman has said that the BBC had reported Sir Cliff's "full denial of the allegations at every stage". Sir Cliff, who was overseas when the raid took place, had initially sued the BBC and South Yorkshire Police.

isis-killer-beheading-video-story-top Taylor Swift records two songs for Spotify Singles
Apr 13, 2018 - 20:44
Earth, Wind and Fire's " September " is a classic disco favourite, and now Taylor Swift has given her take on it. Swift's discography, you'll know that her rendition sounds similar to her first albums and singles.

isis-killer-beheading-video-story-top Meet the victor of $533 million Mega Millions jackpot in New Jersey
Apr 13, 2018 - 20:32
He said he moved from MI to Vernon, New Jersey, last July for work reasons, but didn't provide further details. It sold the day before the March 31 drawing at a Lukoil gas station mini-mart here.

isis-killer-beheading-video-story-top Jupiter's North Pole Looks Totally Insane in These New Photos From NASA
Apr 13, 2018 - 20:29
Juno's gravitational field measurements are also giving researchers a new understanding of the gas giant's inner workings. The 3D flyover video was unveiled on Wednesday during the European Geosciences Union General Assembly in Vienna, Austria.