Facebook and Mark Zuckerberg are showing the way on taking responsibility

Nigel Oakes  LinkedIn

Or is it? During his testimony in front of a House committee on Wednesday, Facebook co-founder and CEO Mark Zuckerberg stated that his company does track internet users who have not subscribed to Facebook. As per the filing, around $7.3 million was spent in providing security to the billionaire's home and during his travel while the company incurred a cost of $1.5 million for Zuckerberg's use of private jets for official trips.

This week founder Mark Zuckerberg, whose account was one of those leaked, faced questions regarding data misuse in a two-day congressional hearing in the United States. "On the things we didn't do that we should've done that are under my purview, that's my responsibility and I own that", she told BuzzFeed. The trick is few people really understand what they're giving, or are capable of truly controlling it. Zuckerberg seemed to concede as much after a lawmaker brandished a stack of papers said to be Facebook's data collection and ad policy disclosures to its users. The incident wiped off billions from Zuckerberg's wealth while Facebook's stock prices slumped in a week.

According to Facebook, this program will reward those with first-hand knowledge and proof of cases where a Facebook platform app collects and transfers user data to another party to be sold, stolen, or used for scams or political influence.

He said Zuckerberg considers Facebook a technology company, but Kennedy said it also has elements of a media and entertainment company.

Facebook isn't the only company that uses data in "creative" ways but what this last month or so highlights is that consent is a major issue. "They are already having conversations about how they cannot only make sure their current systems better protect user privacy and autonomy, but how artificially intelligence systems they are using can have ethical alignment built in by design", said Ms McEvoy. "Facebook said that Cambridge Analytica has been shut down", said Rudiantara. Inside Facebook, Sandberg runs point, marshaling company resources and assembling SWAT teams to make good on promises Zuckerberg made to Congress and Facebook users.

Elsewhere, a prominent Democratic digital ad consultant notes that Facebook hasn't reached out directly to communicate any of the changes it's making - whether by phone, email or Facebook - despite the fact he spent more than $1 million on Facebook ads a year ago.

Since then, however, one Republican ad consultant says he has gotten around the clampdown by simply placing Facebook ads that direct users to sign petitions on sites outside the social network.

Donald Trump on the presidential campaign trail.   Associated Press  Evan Vucci
Donald Trump on the presidential campaign trail. Associated Press Evan Vucci

Facebook makes almost all its revenue and profit from advertising and has a market value of $478 billion, the sixth-largest in the S&P 500. Over the years, she has developed a vast social network that bridges technology and politics, helping her lean in as Facebook's chief ambassador on everything from suspected Russian meddling in the presidential election to the growing debate over whether companies such as hers have grown too large and powerful.

Facebook said it has changed its rules on user consent to stop other third parties harvesting data in the same way.

"For a long time, Facebook was not in the crosshairs of Washington", Useem said.

As the prospect of regulation looms, Facebook is fortunate to have a leader who knows the Capitol corridors so well, said Michael Useem, professor at the Wharton School at the University of Pennsylvania.

Privacy experts said Google's data practices and controls are more advanced, more detailed and simpler to use than Facebook's. "On the other hand, I think the reason for consumer outrage is because the Cambridge Analytica episode is highlighting consumers' mostly latent fears around how their data can be used against themselves".

Notwithstanding, Walcott said the development could mean a significant shift in the way social media sites operate, adding it could likely mean greater regulation and even more improvements in privacy policies.

.Jammu NRG11 JK-PROTEST-BJP JKNPP demands resignation of BJP ministers
Asked about the demand for a CBI probe into the incident, the BJP leader said: "It is now for the court to decide". On Saturday, the party made a decision to forward them to the CM to diffuse crisis in the ruling BJP-PDP coalition.

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