Amazon cuts Whole Foods prices for Prime members

Prime members the new Whole Foods deals start today

The following deals will be offered to Prime members in Florida stores from May 16 through May 22. Prime members who use an Amazon-branded Visa card get 5 percent cash back on all their Whole Foods purchases, while also getting two-hour home delivery of Whole Foods groceries through the company's Prime Now service.

Amazon Prime Vice President Cem Sibay said Florida was chosen as the first state for new the Prime program because Whole Foods has a large presence in the Sunshine State, with 28 stores, including 11 in Broward and Miami-Dade South Florida. Nearly immediately following the acquisition, it began slashing prices in Whole Foods' stores.

For instance, this week in Florida, wild-caught halibut steaks will be $9.99 a pound, about half the regular price. To get the discount, Prime members will have to scan the Whole Foods app at checkout, after signing into the app with their Prime membership.

It's common for grocery stores to offer weekly savings, but in Whole Foods' case, customers won't have to sign up for a loyalty card or clip coupons from a circular - they have to join Amazon Prime to enjoy these savings. However this is an interesting idea, tying together this idea of providing fresh foods at a good price to Prime members.

Honor 10 Launched: Everything you need to know
As for updates, Honor hasn't confirmed anything just yet but we do expect the Honor 10 to at least receive the Android P update. Axis bank Credit and Debit card users can get 10% instant discount, taking the effective price of the device down to Rs. 29,999.

The companies also launched two-hour delivery from Whole Foods via Amazon's Prime Now service in 10 cities across the US, with more to come this year, Amazon says.

Customers need to download the Whole Foods Market smartphone app, link it to a Prime account, and swipe their phone at checkout, to receive the discounts, or use a linked phone number.

Amazon has fired another shot across the supermarket industry's bow. Technical difficulties have prevented Amazon from integrating Prime into Whole Foods locations as quickly as executives hoped, one source says.

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