IHOP Reveals "IHOb" Name Change Means "International House Of Burgers"

IHOP reveals what IHOB will stand for

Will the new (and temporary) name change boost IHOP, er, IHOb's bottom line? IHOb now stands for International House of Burgers, a tweet from the company confirmed Monday.

Well, the time is finally here and pancake enthusiasts may be surprised to find out that the "b" will actually stand for burger.

"Dear Internet, we abbreciate your batience".

Although at least one IHOP location in Hollywood received new IHOb signs, IHOP president Darren Rebelez told CNNMoney the vast majority of the almost 1,800 other locations will still go by IHOP.

After days of speculation, the restaurant formerly known as IHOP has revealed all the secrets behind its mysterious name change.

IHOP All You Can Eat Pancakes 17

Turkel Brands President Bruce Turkel discusses how IHOP is temporarily changing its name to IHOb. "Consequently, we needed to make a bold signal to disrupt people's thinking about IHOP and make it IHOb'".

While IHOb is hoping the new burgers will give a boost to sales, initial social media response has showed some backlash. The promotional tactic, as the company said, is used to draw attention to the new burgers (which, for $6.95, can come with unlimited fries and soda).

The popular breakfast chain made the announcement on Monday and Pro Wrestling Sheet reached out to the only wrestler we felt worthy of weighing in on the topic. "B-hold!", read the tweet.

Whatabuger also had a great response saying: "As much as we love our pancakes, we'd never change our name to Whatapancake".

The restaurant chain is adding what it calls "Ultimate Steakburgers" to its menus.

Canada parliament condemns USA attack on Trudeau, country simmers
But the diplomatic fireworks ended up even more spectacular than anticipated. "Instead of fighting among ourselves". For context, Trump slapped hefty tariffs on steel and aluminum products on his G7 allies before the summit.

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