Target removes 'Baby Daddy' Father's Day cards from shelves

Target removes 'Baby Daddy' Father's Day cards from shelves

Target has pulled the card, the Kansas City Star reports. "It's a term used to describe a deadbeat or absent parent", she wrote. "We have notified our store merchandisers to remove the card from the shelves and apologize for any offense we've caused".

According to Fox News, the cards first caught wind around May 31, when a shopper posted an image of the cards on Facebook.

One Facebook user posted the inside of the card, which Saunders said she hadn't previously read, and she agreed it had a "sweet" message.

Photos of cards with the words "Baby Daddy" printed across a black couple kissing has been circulating since late May, and now Target has made a decision to act, reports Fox 5 DC.

We sincerely apologize to anyone this particular card has offended.

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Target became aware of shoppers' concerns and began the process of removing the cards from its stores prior to the latest complains, and later responded to a concerned shopper's tweet with an apology early on Wednesday morning.

Target only stocked the card in half of the company's stores. "It's never our intent to offend any of our guests with the products we sell". Still, Saunders said it doesn't excuse the culturally insensitive term displayed on the front of the card.

Merriam-Webster defines the slang term as "the biological father of a woman's child, especially one who is not married to or in a long-term, intimate relationship with the child's mother".

- Boosie Bad Jan ✨ (@JanMarie_)Target got baby daddy Fathers Day cards?!?

Target doesn't manufacture the cards and American Greetings was not available for a comment, but Saunders hope to shed light on why the card upset her.

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