Top US pancake chain IHOP suffers backlash after name change

IHOP changed its name to IHOb to promote its new burgers including the Cowboy BBQ

As of Monday, IHOP said that 30,000 people speculating what the "b" might stand for, guessing everything from bacon to brunch to bananas. This change certainly didn't go well with Twitterati.

"Now the question is can that be translated in to bringing customer into the restaurants for those menu items and beyond", McLaughlin adds. In an interview with CNN, IHOP President Darren Rebelez says that more than half of the restaurants, with the total estimated at nearly 1,800, will still go by the usual name.

Burger King is taking a shot at "IHOP" for temporarily changing its name to "IHOB " to promote the debut of its new burgers.

The hints of a name change had spurred guesses on social media - and some disappointment Monday at what was revealed.

Other US chains, including Waffle House, also mocked the name change, saying: "Even though we serve delicious burgers. we know our roots". According to a company statement, the name and logo change is only for the time being, indicating that the change may be nothing more than a temporary marketing ploy.

England coach Eddie Jones dismisses confrontation with South Africa fans
Erasmus is back in the town where he hit the big-time while playing for the Cheetahs and where he started his coaching career. He stood his ground for 10-15 seconds before being led away by players and staff. "They have always got plenty to say".

Steak n' Shake, which has been offering its signature Steakburgers since 1934, tweeted directly at IHOP (or IHOb, as they've rebranded their Twitter handle), saying, "A replica by definition can not be as good as the original".

We are excited to announce that we will be switching our name to Pancake Castle.

"Don't worry, Pancakers. We still love pancakes. They came back with the idea of IHOb".

Brad Haley, chief marketing officer for IHOP said "We're at the tipping point of where social and digital will become the bigger driver of awareness, sales and traffic for most advertisers".

The name change may be daunting for IHOP fans, but they shouldn't worry. At the time, anyway, the brand was all about encouraging people to eat breakfast all day, with half of the breakfast food orders at IHOP happening at lunch or dinner.

Related news:

Hot News

isis-killer-beheading-video-story-top Haim Recall Firing Booking Agent Over Gender Pay Disparity
Jun 14, 2018 - 15:58
As Danielle explained, many financial details are kept secret, which means that it's hard to know when you're being cheated. But they were paid 10 times less, which prompted them to fire their agent over the discrepancy.

isis-killer-beheading-video-story-top Juventus coach Allegri confirms Real Madrid's Perez called him
Jun 14, 2018 - 15:15
I will look to continue the improvements that we began four years ago, alongside [Beppe] Marotta, [Fabio] Paratici, [Pavel] Nedved and the president".

isis-killer-beheading-video-story-top After compromise, Britain's May set to avoid parliament defeat on customs
Jun 14, 2018 - 14:53
The Lords themselves would get chance to consider a motion, but that wouldn't mean a binding "yes" or "no" vote for them. But this happened only after May's government promised lawmakers that Parliament would receive more oversight of Brexit.

isis-killer-beheading-video-story-top Dana White Unveils New Meeting With Conor McGregor
Jun 14, 2018 - 14:50
This marks the third time in three weeks that talk of a meeting between McGregor (21-3 MMA, 9-1 UFC ) and White has come up. I don't know what Conor and his team have worked on", White told TMZ Sports .

isis-killer-beheading-video-story-top White House adviser: Trudeau remarks ‘betrayal’
Jun 14, 2018 - 14:15
On board Air Force One, an AFP reporter was told that Trump had approved the agreement, only to be told later of the tweets . White House trade adviser Peter Navarro followed with his insult for the ages during an interview with Fox News on Sunday.

North Korea relations: 'The only dialogue that matters'
Jun 14, 2018 - 14:06
Brooks, commander of United States Forces Korea, after arriving at Osan Air Base in South Korea Wednesday. He told reporters that if the US concludes they no longer are, the freeze "will no longer be in effect".

isis-killer-beheading-video-story-top Taissa Farmiga in Teaser for Horror 'The Nun' Produced by James Wan
Jun 14, 2018 - 13:52
Introduced in The Conjuring 2 , the demonic nun Valak also had two notable cameos in last year's Anabelle: Creation . The movie is directed by Corin Hardy , this fright-fest is scheduled to release on September 7 , 2018.

isis-killer-beheading-video-story-top White House aide apologizes for 'special place in hell' comment
Jun 14, 2018 - 12:36
His apology came days after Trump and Trudeau verbally sparred over the G7 summit in Canada . Trudeau said he was preparing retaliatory measures against the United States.

isis-killer-beheading-video-story-top Best Tweets: 'Unai Emery, Welcome to the Premier League' - Arsenal's brutal start
Jun 14, 2018 - 12:13
But when are the 10 biggest fixtures of the season taking place? It is a similar story for neighbours United, who begin at home to Leicester.

isis-killer-beheading-video-story-top John Cena Replaces Sylvester Stallone for Jackie Chan Flick 'Project X'
Jun 14, 2018 - 12:06
At this point, WWE fans would be lucky to see him in the ring very sporadically. There is no word at this time on when Project X will begin filming.

isis-killer-beheading-video-story-top Sadio Mane insists he is happy at Liverpool following Real Madrid speculation
Jun 14, 2018 - 11:36
Mane levelled the scores for Liverpool in the Champions League final but could not prevent his side slipping to a 3-1 defeat to Madrid in Kiev.

isis-killer-beheading-video-story-top Rebel Wilson: Court slashes actress's record defamation payout
Jun 14, 2018 - 11:20
She would also like you to remember that she already won, okay? Amy Lieu is a news editor and reporter for Fox News. That sum would have been the largest defamation payment ever ordered by an Australian court.

Nigeria’s inflation drops to 11.61 % in May - NBS
Jun 14, 2018 - 11:17
So far in 2018, retail prices of petrol have climbed 9.2 percent and diesel by 13.7 percent in the capital, Delhi. In addition, it stated that the rural inflation also eased 11.20 per cent in May from 12.13 per cent in April.

isis-killer-beheading-video-story-top Antarctic ice melting faster
Jun 14, 2018 - 11:17
The continent is now melting so fast, scientists say, that it will contribute 6 inches (15 centimetres) to sea-level rise by 2100. Sea level rise is a threat to cities from NY to Shanghai as well as low-lying nations from the Pacific Ocean to the Netherlands.

isis-killer-beheading-video-story-top WTF is this freakish fake movie trailer Trump made for Kim Jong
Jun 14, 2018 - 10:46
The U.S. president brushed off questions about his public embrace of the autocrat whose people have been oppressed for decades. Supporters of Tuesday's agreement say it serves as a starting point for more meaningful discussions. "We had it made up".