Netflix testing higher-priced ‘Ultra’ plans

The tests could spell out another new pricing model change for all Netflix users

According to feedback from markets including Germany and Italy, the new price band is called Ultra and offers 4K/HDR content with a maximum of four streams available to customers. Netflix also increased its Premium plan by $2 to $13.99.

Streaming platform Netflix will from August discontinue a feature that allows users to read and write reviews of various movies and TV shows. Based on the report, Netflix is testing several versions of the plan that could use HDR video streaming to make it stand out from other versions. But if you want the best out of your Netflix subscription, you must be willing to pay a bit more in the near future.

The company said in a statement given to USA TODAY: "We continuously test new things at Netflix and these tests typically vary in length of time".

Netflix is about to go into ultra mode. Certainly, the existing users of the Premium and the standard plans are sure to experience a frown or two on their face but it would be juvenile to doubt the loyal customers who crave for the Netflix experience. "Not everyone will see this test and we may not ever offer the specific price points or features included in this test".

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Wall Street analysts have said that Netflix has enough pull for testing out these higher prices.

This is just a test, Netflix says, but one that could eventually lead to higher monthly bills for subscribers.

However, in addition to support for Ultra HD, the new Netflix Ultra plan offers the playback of content on four screens at the same time, support for the high dynamic range (HDR) and HD audio.

In 2011, Netflix lost 800,000 US subscribers when it raised the prices for its plan offering streaming video and DVD rentals from $9.99 to $15.98. There have been speculations that chordcutting.com is testing two prices in Germany which are 16.99 United States dollars and 19.99 USD; so, Netflix also will be tinkering with its prices for new plans.

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