Shocking! IHOP Acknowledges It Faked IHOb Name Change

IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers

Instead, IHOP is officially back to pancakes after a brief name change.

"We just had some burgers to bromote", the company said in a tweet.

Last month IHOP created a social media buzz when it (temporarily) changed its name to IHOb- International House of Burgers. The plan, which came with a rollout of seven burgers including the Big Brunch Burger and the Cowboy BBQ burger, had been in motion for about a year.

The company Twitter page had the following today on it: "We're giving away 60ยข short stacks on July 17 from 7a-7p for IHOP's 60th birthday".

Hollis Johnson/Business InsiderIHOP will continue to sell both pancakes and burgers.

People Sickened From Parasite Outbreak Linked to Del Monte Vegetables
A previous major cyclosporiasis outbreak was reported in 2015 , when 546 individuals were infected across 31 states. Those affected have been diagnosed with cyclosporiasis , an intestinal infection caused by the cyclospora parasite.

There were strong feelings going around about the name change. Wendy's, which is known for its humorous and slightly snarky Twitter account, said it wasn't too anxious about the competition: "Not really afraid of the burgers from a place that decided pancakes were too hard".

A YouGov poll found that 19 percent of adults said they talked about the store in the two weeks before the IHOB campaign, Business Insider reported.

The name-change move accomplished what appears to have been its core goal: It got people talking.

The IHOb name change was never meant to be permanent.

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