Shocking! IHOP Acknowledges It Faked IHOb Name Change

IHOP said on its IHOB Twitter account that the new name was just a gimmick to promote its burgers

Instead, IHOP is officially back to pancakes after a brief name change.

"We just had some burgers to bromote", the company said in a tweet.

Last month IHOP created a social media buzz when it (temporarily) changed its name to IHOb- International House of Burgers. The plan, which came with a rollout of seven burgers including the Big Brunch Burger and the Cowboy BBQ burger, had been in motion for about a year.

The company Twitter page had the following today on it: "We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday".

Hollis Johnson/Business InsiderIHOP will continue to sell both pancakes and burgers.

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There were strong feelings going around about the name change. Wendy's, which is known for its humorous and slightly snarky Twitter account, said it wasn't too anxious about the competition: "Not really afraid of the burgers from a place that decided pancakes were too hard".

A YouGov poll found that 19 percent of adults said they talked about the store in the two weeks before the IHOB campaign, Business Insider reported.

The name-change move accomplished what appears to have been its core goal: It got people talking.

The IHOb name change was never meant to be permanent.

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