WhatsApp launches advertising campaign in India to fight spread of fake news

The new feature will help users identify suspicious links shared within the platform

WhatsApp published full page print ads in main Indian newspapers to handle the spread of fake news in India. "And if the answer is yes, think twice before sharing it again", reads the tip.

"We are starting an education campaign in India on how to spot fake news and rumours", a WhatsApp spokesman told Reuters in a statement.

The instant messenger has said that users will now get to know if a shared message has been typed or forwarded and existing group admins will be able to get demoted to a member with limited rights.

To recall, a series of lynching incidents around India triggered by fake or doctored WhatsApp forwards prompted the Indian government to instruct WhatsApp to look into the matter with due diligence.

The full-page ads, which ran in English, Hindi and other languages in daily papers, include tips for spotting fake news messages on WhatsApp. "Just because a message is share many times, does not make it true".

The personal nature of the application, end to end encryption and lack of any supervision on content being shared have made it a breeding ground for the spread of fake news and messages.

Conservative ad blitz for Supreme Court nominee
Trump's nominee because Vice President Mike Pence would cast the deciding vote in the event of a tie. Bush after serving five years in the White House counsel's office during the Bush administration.

"We ban accounts based on user reports and by the manner in which messages are sent". The feature can help users to detect whether a sent or received link is trustworthy.

More than 25 people have been killed in India in recent months after rumours were spread on smartphones about child kidnappers, thieves and sexual predators.

The Ministry of Electronics and Information Technology on July 2 had written to WhatsApp asking it to take immediate steps to prevent the circulation of false information and provocative content, saying it "cannot evade accountability and responsibility".

WhatsApp has previously said it is tweaking features and giving users controls in its effort to rein in false messages.

Further, in order to contain fake news that is directly linked to continuous and gruesome mob lynching across the country, WhatsApp has submitted a new update.

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