Ray Lewis, Britt McHenry hit hard by the Twitter purge

Twitter announced yesterday that they would be purging millions of accounts today.

"Removing locked accounts from followers doesn't impact MAU or DAU", Twitter said in a blog post.

"If we detect sudden changes in account behavior, we may lock the account and contact the owner to confirm they still have control of it", the company stated.

President Uhuru Kenyatta and his deputy William Ruto are among the casualties of the ongoing war on dormant and fake followers by social media giant Twitter.

"Most people will see a change of four followers or fewer; others with larger follower counts will experience a more significant drop".

On Thursday, US President Donald Trump lost about 100,000 of his 53.4 million followers and former President Barack Obama lost about 400,000 followers. There can be two reasons for that either fake accounts were bought to increase the user base, or the media team of PITB instead of doing the right ad campaign awarded it to some agency which was managing fake accounts.

However, some of Twitter's biggest users, including Trump, saw huge drops in the numbers of their followers Thursday after the purge, Variety reported.

Croatian players' kids delight World Cup fans with post-win scratch match
The ball rebounded nearly out of play, then sat up for Kane to take another shot from less than two yards at a tight angle. Croatia take on England in the second semi-final of the World Cup.

Actor Deepika Padukone lost over 2.8 lakh followers, Aamir Khan 3 lakh, Hrithik Roshan 2.55 lakh, cricketer Virat Kohli 1.25 lakh and Sachin Tendulkar 2 lakh. He also added that the new protections policy has helped Twitter to prevent more than 50,000 fake signups per day.

From Narendra Modi to superstar Shah Rukh Khan, notable personalities have lost followers in the Twitter purge.

Nyakundi's followers have reduced from a whopping 1.2 million to 694,000 while Dela's numbers now stand at 521,000 from an impressive one million.

Katy Perry, now the most-followed person on Twitter, had more than 109 million followers on Wednesday - a number that plunged to about 108 million on Thursday afternoon.

This is not the first time a celebrity has lost followers on Twitter.

According to Twitter, the new measures are aimed at improving accuracy in a bid to make the site a "more trusted service for public conversation".

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