'Amazon Prime Day 2018' is today

Amazon Prime Day Sales: Top deals on smartphones, TVs, Amazon Echo and more

During this sale, the Amazon Echo Dot will receive a 45 per cent discount, and will be available for flash sale from 3 pm today.

Firstly, Amazon while it's called "Prime Day" it doesn't really run all day, the deals don't actually start until 3 P.M. ET and run for 36 hours after that.

E-commerce experts at EyeSee360 search through Prime Day discounts on thousands of popular consumer goods and list the best deals on their website.

The other goal of Prime Day, of course, is to get people to sign up for Amazon Prime in the first place.

This year, when shoppers visited Amazon's website, many were greeted with error messages saying "Sorry something went wrong on our end", and featured photographs of the "dogs of Amazon". People took to social media to complain that they couldn't order items.

The hiccups could mute sales and send shoppers elsewhere on one of Amazon's busiest sales days.

Читайте также: Paul Pogba reveals rousing speech that drove France to World Cup win

Amazon didn't immediately respond to a request for comment.

While Amazon doesn't disclose sales figures for Prime Day, Deborah Weinswig, CEO of Coresight Research, had estimated that it will generate $3.4 billion in sales worldwide, up from an estimated $2.4 billion past year.

It's Prime Day again which means two things. This leaves other retailers in the unenviable position of having to offer deep discounts themselves, or their own "Black Friday in July" events, as we've seen from companies like Macy's (M), Target (TGT), and Best Buy (BBY), among others this summer.

You can also take advantage of some exclusive bundle deals Amazon are offering with Echo, including some rather nifty smart home devices to make your life easier. The estimate is based on BestBlackFriday.com's tracking of Amazon Prime Day deals since the shopping holiday started in 2015.

Try Amazon Prime with a free 30-day membership and shop all the Prime Day deals and discounts.

BACK TO SCHOOL: The company is making a big push in school supplies. Deals on the Nintendo Switch games console were amongst the most popular discounts available a year ago. There are ways to ensure you still get what you want this Prime Day, and we're here to help you avoid frustration and get what you need at the best prices of the year.

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