Amazon Prime Day: All of Retail's Woes in One Sale?

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This year's Prime Day is planned to last for 36 hours - six more hours than last year. In addition to this, an instant discount of 10% is given to the using HDFC Debit and Credit cards and straightway 10% cashback for those using their Amazon Pay balance to make their Prime Day purchases.

Shoppers, meanwhile, have lots of sales to choose from as other retailers offer promotions to try to take a share of the spending. While good deals will be available, it's important to research before buying, Dengler said.

"Amazon is a massive behemoth - it will take more than a strike in Spain to rattle its cage", said Peter Horst, founder of marketing consulting firm CMO.

In a statement to CNNMoney, Amazon said, "Some customers are having difficulty shopping, and we're working to resolve this issue quickly".

It has become the firing gun for the start of back-to-school shopping, the second busiest shopping time of the year.

If you spot any deals, make sure to throw a link to them in the comments for others in the community to see. Four new countries will be part of Prime Day this year: Australia, Luxembourg, the Netherlands and Singapore. "They're supposed to be the best company in the world from a retail and e-commerce standpoint", said Sucharita Kodali, an ecommerce analyst at Forrester.

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"Fifty percent of what we sell worldwide is actually sold by small- and medium-sized enterprises, and that is a big deal", Lindsay said.

Amazon Prime Day 2018 is finally here once more, and with it are a swath of excellent gaming deals that you'll definitely want to jump on. Target also announced a one-day sale to rival Amazon on Tuesday for "everyone-no membership required".

"It has been one of the best vehicles" for signing up members", said Goldberg.

Prime Day was created in 2015 as a way to mark Amazon's 20th anniversary.

But if you choose to go via this route, keep in mind to cancel your membership before the 30-day trial ends to avoid being billed the full £79 annual fee.

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