Ontario Premier Doug Ford announces 'Buck-a-Beer' plan

Glasses of beer are seen in this undated

Here's a breakdown of what Ford's promise means.

"By encouraging things like better shelf space at the LCBO, that really only benefits the brewers who can afford to make buck-a-beer, which is big brewers like Molson and not the little guys", he said.

Today Premier Doug Ford is expected to reveal the provincial government's buck-a-beer plan.

"The day you've been waiting for is finally here", Ford said.

Breweries aren't required to change their prices.

The lower minimum price will not apply to draft beer and won't include the bottle deposit.

Ford says the province will offer "non-financial incentives" to brewers who lower their prices in time for labour day weekend.

The Liberals had cited the government's "social responsibility" mandate for the 25-cent increase in beer prices at the time.

The PC government is calling the move the "buck-a-beer challenge" and said the move is aimed at creating more competition in the market among brewers.

Government documents show there was roughly $589 million in alcohol revenue in 2016-2017. Many Ontarians took to Twitter Tuesday to voice their discontent with the "buck-a-beer" announcement, particularly in light of the government's recent cancellation of a Basic Income Pilot project.

"It's not an advantage that is uniform across the board".

$250 mil superyacht at centre of 1MDB scandal sails to Malaysia
Najib set up 1MDB when he took power in 2009, but it accumulated billions in debts. On Saturday, the Indonesian government agreed to hand over the yacht to Malaysia.

"Lowering the price of alcohol carries implications and risks for public safety", MADD Canada said in a statement.

Dropping that price to a buck-a-beer would mean it would fall to $24 - a price cut of $16.

Even a brand like Laker, which once prided itself on its $1-a-bottle price point, is retailing at $1.95 for a 473 ml can. "If you are priced much higher, you're actually at a disadvantage", the professor explained.

Finance Minister Vic Fedeli stressed that the amount of tax brewers pay on each unit of beer sold will remain unchanged.

"It would be nice to go back to that price again", added a woman.

The premier was also asked about his plan for the sale of cannabis once it becomes legal in October, after some published reports said the province would allow private sector sales.

Toronto's The People's Pint, which has a logo that looks like a pint of beer in a glass that replaces the old Soviet Union's communist hammer and sickle, tweeted: "Our brewery will not be joining this #buckabeer race to the bottom".

"We are committed to making a quality product that we are proud to serve and that means it will always cost more".

News of buck-a-beer's return was met with concern from safety groups and criticism from the opposition parties. "The premier is asking beer producers to lower their prices down to a dollar".

Ford responded to such questions Tuesday, saying: "I think people in Ontario are mature enough ... to know when they've had one too many".

Related news:

Hot News

isis-killer-beheading-video-story-top Alex Jones 'hasn’t violated our rules — Twitter CEO
Aug 08, 2018 - 20:06
FILE - In this October 13, 2015, file photo, the Twitter logo appears on a phone post on the floor of the New York Stock Exchange. He did this only after learning of Apple's decision, Byers said, explaining why Facebook announced its decision at 3 a.m.

isis-killer-beheading-video-story-top Klopp hails Loris Karius' Anfield reception
Aug 08, 2018 - 14:00
Liverpool complete their pre-season preparations with a 3-1 win over Torino at Anfield, where Roberto Firmino and Daniel Sturridge were among the scorers.

isis-killer-beheading-video-story-top Manchester United 'offered Miralem Pjanic in Paul Pogba bid'
Aug 08, 2018 - 12:59
The increase, from £180,000 to £380,000 a week, would "put him closer to United's top earner Alexis Sanchez ", says the paper. The deal is reported to be worth £89.5m over five years and the basic salary of £18m is equivalent to £346,000 a week.

isis-killer-beheading-video-story-top Tesla stock jumps 10% after trading halt
Aug 08, 2018 - 08:24
He added that in the future, when Tesla reached a "phase of slower, more predictable growth", the firm could go public again. Munster figures that there is a one-in-three in chance that Musk "can actually pull this off and bring Tesla private".

isis-killer-beheading-video-story-top German couple convicted of rape, online sale of young son
Aug 07, 2018 - 23:12
The boy, who was nine when the trial began in June, was repeatedly sexually abused by Spanish paedophile Javier Gonzalez Diaz. The couple were found guilty of rape, sexual assault of children, forced prostitution and distribution of child pornography.

isis-killer-beheading-video-story-top Kroenke scores £550m Deutsche loan for full Arsenal takeover
Aug 07, 2018 - 22:59
In a statement, Red and White Securities confirmed their acceptance of the deal on offer from KSE. Get the latest World Cup news updates.

isis-killer-beheading-video-story-top Woman helps stranger in need of cash, finds out it's Keith Urban
Aug 07, 2018 - 22:57
She said that for the last several years she has made it a resolution to pay for someone's purchases at Wawa at least once a week. Paying it forward at a Medford Wawa Friday led to a memorable encounter with singer Keith Urban for a local substitute teacher.

isis-killer-beheading-video-story-top The Mighty Ducks actor Shaun Weiss arrested a year after meth bust
Aug 07, 2018 - 22:46
Weiss, who played Goldberg in the popular trilogy, was arrested in Northern California this weekend, according to TMZ . His most recent appearances include City Guys, Pumpkin, Pack of Dogs, Las Vegas and Drillbit Taylor in 2008.

isis-killer-beheading-video-story-top MoviePass drops price but limits subscribers to three movies a month
Aug 07, 2018 - 22:26
In lieu of the proposed price increase to $14.95 a month, the service will keep its subscription price to $9.95 monthly. Furthermore, peak pricing and ticket verification is being suspended under the new plan.

isis-killer-beheading-video-story-top Rick Gates testified he and Paul Manafort knowingly committed crimes
Aug 07, 2018 - 21:56
He has also told jurors that he and Manafort knew they were committing crimes for years as part of the offshore payment structure. There was no mention of President Trump or his campaign, but this trial is the first big public test for the special counsel.

isis-killer-beheading-video-story-top Dead fetus found on plane at LaGuardia Airport
Aug 07, 2018 - 21:52
They instead turned all questions over to the Queens District Attorney's Office which is yet to make a statement. The flight was parked by the hanger at LGA when the fetus was discovered, and not at the gate, CBS reports.

isis-killer-beheading-video-story-top Saudi suspends flights to Canada ahead of Hajj
Aug 07, 2018 - 20:57
At the same time, it sends a strong message to European and Middle Eastern countries not to "mess" with Saudi Arabia, Juneau said.

isis-killer-beheading-video-story-top Karunanidhi health condition: Critical and unstable, says hospital bulletin
Aug 07, 2018 - 20:42
Karunanidhi entered politics at the age of 14, after being inspired by a speech made by Alagiriswami of the Justice Party in 1932. The transition from Annadurai to Karunanidhi is a rallying point not just for the DMK, but also for the state's politics.

Arsenal valued at $3.1 billion as Kroenke moves to take complete control
Aug 07, 2018 - 17:44
After news broke of the bid the Arsenal Supporters' Trust (AST) called it a "dreadful day" for the football club. Kroenke now holds 41,743 Arsenal shares, approximately 67.09 per cent of the club.

isis-killer-beheading-video-story-top Austin Clay faces felony in Trump Hollywood star destruction
Aug 07, 2018 - 15:33
"This is an opportunity for decision-makers to take a stand on their values in support of women", the Council's report reads . In 2016, 53-year-old James Lambert Otis used a jackhammer and pickaxe to desecrate the star.