Ontario Premier Doug Ford announces 'Buck-a-Beer' plan

Beer products are on display at a Toronto beer store on Thursday

Here's a breakdown of what Ford's promise means.

"By encouraging things like better shelf space at the LCBO, that really only benefits the brewers who can afford to make buck-a-beer, which is big brewers like Molson and not the little guys", he said.

Today Premier Doug Ford is expected to reveal the provincial government's buck-a-beer plan.

"The day you've been waiting for is finally here", Ford said.

Breweries aren't required to change their prices.

The lower minimum price will not apply to draft beer and won't include the bottle deposit.

Ford says the province will offer "non-financial incentives" to brewers who lower their prices in time for labour day weekend.

The Liberals had cited the government's "social responsibility" mandate for the 25-cent increase in beer prices at the time.

The PC government is calling the move the "buck-a-beer challenge" and said the move is aimed at creating more competition in the market among brewers.

Government documents show there was roughly $589 million in alcohol revenue in 2016-2017. Many Ontarians took to Twitter Tuesday to voice their discontent with the "buck-a-beer" announcement, particularly in light of the government's recent cancellation of a Basic Income Pilot project.

"It's not an advantage that is uniform across the board".

Anderson's late strike denies Gerrard winning Premiership start
Celtic won an unprecedented "double-treble" last season with victories in the league and both domestic cup competitions.

"Lowering the price of alcohol carries implications and risks for public safety", MADD Canada said in a statement.

Dropping that price to a buck-a-beer would mean it would fall to $24 - a price cut of $16.

Even a brand like Laker, which once prided itself on its $1-a-bottle price point, is retailing at $1.95 for a 473 ml can. "If you are priced much higher, you're actually at a disadvantage", the professor explained.

Finance Minister Vic Fedeli stressed that the amount of tax brewers pay on each unit of beer sold will remain unchanged.

"It would be nice to go back to that price again", added a woman.

The premier was also asked about his plan for the sale of cannabis once it becomes legal in October, after some published reports said the province would allow private sector sales.

Toronto's The People's Pint, which has a logo that looks like a pint of beer in a glass that replaces the old Soviet Union's communist hammer and sickle, tweeted: "Our brewery will not be joining this #buckabeer race to the bottom".

"We are committed to making a quality product that we are proud to serve and that means it will always cost more".

News of buck-a-beer's return was met with concern from safety groups and criticism from the opposition parties. "The premier is asking beer producers to lower their prices down to a dollar".

Ford responded to such questions Tuesday, saying: "I think people in Ontario are mature enough ... to know when they've had one too many".

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